The Nonprofit Social Lab was born out of a deep desire to help small nonprofits market the good they do—and in doing so, help save the world, one mission statement at a time.

​

When I first launched American Frontline Nurses, I was filled with passion and purpose—but I was met with silence. No one offered to mentor me. No one stepped forward to guide me through the world of digital marketing or nonprofit growth. Not unless I was willing to spend thousands of dollars I didn’t have.

​

So I did what many founders are forced to do—I figured it out myself.

I poured everything I had into learning. I earned an MBA and a Master’s in Digital Marketing and Website Analytics. I dove deep into strategy, storytelling, SEO, social media, and everything in between. I made mistakes. I learned from them. And most importantly, I succeeded in making an impact—because saving lives was never optional.

​

Now, I want to pass that knowledge on to you.

The Nonprofit Social Lab exists to empower purpose-driven organizations like yours. Whether you're just starting out or struggling to grow, we’re here to provide the tools, training, and mentorship that I wish I had—without the gatekeeping, without the price tag.

​

Because your mission matters.
Your voice deserves to be heard.
And your impact deserves to be seen.

​

Sign up for our FREE trainings today

Our expert-led workshops, guides, and live sessions are designed to equip your nonprofit with everything you need to thrive online—and change the world in the process.

Join us. Learn with us. Grow with us.

Because social media for good starts right here, with you.

​

For the mission, always

Nicole Sirotek BSN, MS, MBA

Executive Director, American Frontline Nurses

Creator of The Nonprofit Social Lab